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Seamless business account12/20/2023 This can positively impact how users perceive the app as its core value is now even more relevant to them, thereby reducing the reasons to abandon the app.īefore we get to this point, the sign-up experience is a crucial step for user onboarding as it is where we ask the users to provide their personal information without them yet knowing if the app solves their purpose or not. Once a unique account with user information exists, it’s typical for app developers to leverage that information to personalize the user’s experience within an app. Moreover, a user account increases the lock-in factor of the app by functioning as a digital locker to store progress and bookmarked content such as favorites. Signing up allows permanence across devices and ensures continuity in experience by signing the user into their account across desktop as well as mobile. What is the purpose of signing up for an app?Īndy Carvell describes the purpose of registration in his article “User accounts: Pros and Cons for Mobile Growth” as a system that allows the user to create an account with an app to uniquely identify with the product. In this guide, we address the role registration plays towards an app’s retention and long-term success, as well as factors that affect mandating the sign-up process, the effects of mandating on both the users and the app developers, and, finally, some cheeky ways to integrate the account sign-up while ensuring a smooth user experience. Therefore it is vital for app developers to design the onboarding journey while keeping in mind the app’s core value proposition and being wary of any unnecessary friction that may lead users to churn. Any unnecessary friction can adversely affect user experience as users are highly sensitive when entering an unfamiliar space.Īn app which has a value proposition based on something other than the user’s identity can undermine user experience by mandating the registration process in the onboarding journey. It sets the tone for the ongoing relationship with the user and should be considered similar to entering a store for the first time. The onboarding experience is one of the most important steps in an app’s long-term retention performance.
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